From ₱250K clinics to ₱60M a month

This is the clinic success problem in one number. We've already done the hard part of signing 60–70 clinics, but fewer than half of them reorder. Every new clinic we sign at today's activation rate has less than a 50% chance of becoming a monthly customer.

At today's ₱250K average order, ₱23M needs 92 clinics and ₱60M needs 240. Raise the average order and cut churn, and the same new-clinic effort lands far higher. The grid shows month-12 revenue with an identical acquisition plan (254 new active clinics plus 14 reactivated over the year). Only churn and AOV change.

Starting base: 27 clinics ordering monthly. Reactivation brings back 14 dormant clinics over months 1–3. Churn is 10% in months 1–3, 8% in months 4–6, and 6% after that. AOV rises as clinics add a second SKU. Activation of new clinics improves from today's ~45% to 60% by month 7. About 85% of new clinics come from caravan events; the rest come from referrals, hospitals, and inbound.

Launch Kits = new active ÷ activation rate: 45% in M1–3 (close to today's ~42%), 52% in M4–6, 60% from M7. Event yield = 15 doctors × 27% Launch Kit rate × activation, so 1.8 active clinics per event now, rising to 2.4 Assumption. Replace with real numbers from past events.

A ₱250K monthly order is about 17 exosome treatments a month at ₱14,300 per unit. The clinic needs about 4–5 new package patients a month, which takes about 10 assessments. That number, 10 assessments a month, is what account managers coach every clinic toward.

This table becomes the Clinic Revenue Calculator (deliverable O-06): the clinic enters its own prices, and the account manager uses it at signing and at every quarterly review.

Clinics stall because they don't understand the product, can't explain it, have no assets, and have no offer to bring patients in. The assessment solves all four at once. A patient who has been assessed, photographed, and shown a plan buys a package. A patient offered "a regenerative treatment" asks what it is and leaves.

What's in the box

The Launch Kit (what we close at events)

The first order is a defined starter bundle with a clear path to treating patients within 14 days, not an open conversation about quantities.

• Product: enough exosome units for the first 4–5 package patients Assumption: ~₱150–250K
• Assessment-in-a-Box for one protocol (hair or skin)
• Onboarding: in-clinic training, first-assessment day with our trainer present, listing on the "find a clinic" page
• Commitment: clinic books its first assessment day before the kit ships

In the Philippines doctors buy from people they trust, introduced by people they respect, in a room with their peers. The caravan builds on that. Our events already work; what's missing is a process that takes every attendee to a yes, a no, or a dated next step.

Event formats

Costs are estimates for planning Assumption. Event ROI: a ₱80K event → 1.8 active clinics today (2.4 at target activation) × ₱250K × ~12-month life ≈ ₱5.4–7.2M lifetime revenue.

Event timeline

Run of show: doctor dinner (2.5 hours)

1. 0:00 Arrival (30 min). Reps pair with assigned guests. Product display and photo results on a table.
2. 0:30 Host welcome (10 min). The host doctor explains why they invited this room.
3. 0:40 Clinical talk (25 min). Medical director: what exosomes are, the science, our lab and cold chain, the LTO and what it means for them legally.
4. 1:05 Clinic story (15 min). A partner clinic owner: their assessment numbers, packages sold, before/after.
5. 1:20 Dinner + Q&A (45 min). Reps at each table.
6. 2:05 The offer (10 min). Launch Kit, what onboarding looks like, "first assessment day within 14 days". Event-only bonus such as a second protocol box.
7. 2:15 Close (15 min). Reps book clinic visits on the spot. Nobody leaves without a date.

Host doctor program

The host is the most important person in the room. Recruit 1–2 per vertical per region from our best clinics. They receive a speaker honorarium per event, priority on new products, featured placement on the "find a clinic" page, and case-study authorship. Ten active hosts can carry the full caravan schedule.

Route

Clinic success is measured on three things: reorder frequency, order value, and number of SKUs per clinic. The leading indicator under all three is assessments per clinic per month. Sales hands over at the Launch Kit; from then on the clinic belongs to clinic success.

Friction points and the fix for each

Reactivation sprint: the 35–40 dormant clinics

Runs in weeks 2–12, before and alongside the new caravan schedule. Target: 14 back to monthly ordering by end of February.

The "why they stopped" data is the most useful input to this whole plan. It tells us what the onboarding for new clinics has to fix.

90-day onboarding

Weekly training calendar

Clinic health score (in GHL)

At-risk play: any clinic with two reds gets a medical director call within 5 days, a free re-training, and a 30-day plan. Every lost clinic gets a named reason logged, reviewed monthly.

Institute and case studies

Every certified clinic submits one case per quarter: standardized photos, protocol, patient-reported outcome. We publish them as a Regenesys case library. It supplies content for clinics, supports the hospital conversations, and adds to the evidence for the regulatory track. This is the start of the institute idea, at low cost.

Most of this plan is about getting many clinics to ₱250–450K a month. A small number of partners can do far more than that. A clinic group or hospital treating 30 patients a month on our protocols orders about ₱5M a month (about ₱167K of product per patient). One account like that equals 15–20 standard clinics. These accounts get their own program, their own owner, and a joint business plan.

Account tiers

Per-patient product value at the anchor tier (≈₱167K) reflects higher-value biologic protocols, not cosmetic exosome packages alone. Many anchors depend on what the biologics LTO and product registration allow (R-01).

What anchors do to the numbers

The base ramp above counts only standard clinics. Anchors are an extra layer on top. The table shows the extra revenue after subtracting what those accounts already order as standard clinics (~₱400K each).

Anchor counts and ramp speed are targets Assumption. Each anchor takes 3–6 months to build from first plan to full volume.

Finding the anchors: scoring

Score every one of the 60–70 signed clinics, plus the named chains and hospitals, from 1 to 5 on each factor. The top 15 get a discovery meeting; the top 8–10 get a joint business plan.

Where to look first

The anchor partner program

Joint business plan: building one account to ₱5M

The plan works backward from patients: 30 treated patients a month needs about 60 assessments, which needs about 150 qualified inquiries. Each step lists the inquiries, assessments, doctors, and marketing needed, and it's reviewed with the partner every month.

Before the CPN we could only sell to clinics. Now we can tell the public about cosmetic hair and skin treatments and send them to our clinics. A clinic that gets patients from us has a reason to keep ordering.

Aesthetics carries the business today and stays the base for hair and skin. Growth past 100 clinics needs other verticals. In a hierarchy-driven market we enter each one from the top: society leadership and department chairs first, then the key doctors who teach, then the clinics that follow them.

Vertical priorities

Hierarchy map per vertical (deliverable V-01)

One sheet per vertical, updated weekly with the TAM list. Columns:

• Level: society board, department chair, key doctor, clinic owner
• Name, title, institution, city
• Who influences them, and who they influence
• Our relationship: none, introduced, met, partner
• Who can introduce us (named person on our side or a partner doctor)
• Next step and owner

Goal per vertical in its first 90 days: 1 society contact, 2 department chairs, 2 key doctors signed as host doctors, and the first vertical caravan event.

Wave 2 plays

Hospitals can house product on site, run compassionate-use routes, and pull from one supply across many departments. The Dr. Ruiz training is the template. We write the offer once and reuse it for every hospital.

Standard hospital offer (deliverable H-02)

• On-site cryo storage, installed and monitored by Regenesys
• Training for each department that will use the product (derm, plastics, ortho, wound care)
• Protocol documents and support for the hospital's ethics/IRB and compassionate-use processes
• A named medical liaison and quarterly outcome reviews
• Case data shared back to the hospital for its own publications

Who decides

Targets: 1 hospital (Dr. Ruiz) now, 3 by end of Q1, 8 by end of Q3. NCR Tier-1 first (St. Luke's, The Medical City, Makati Med, Asian Hospital, Cardinal Santos), then Cebu and Davao.

Two pipelines with one handoff. Sales owns the clinic until the Launch Kit ships; clinic success owns it after that.

Rules

• No contact exists without an owner and a next-step date.
• Event attendees are logged and assigned within 24 hours.
• Nothing sits in a stage more than 14 days without a logged action.
• Lost and churned require a reason from a fixed list, reviewed monthly.
• Automations: post-event thank-you, 3/7/14-day follow-up tasks, D-25 reorder reminder, at-risk alert to the account manager and CS lead.

"Now" column is a placeholder. Fill in actual headcount.

Owners are roles until names are assigned in the planning session. Weeks count from Monday, Nov 2, 2026.

Decisions

1. Who owns clinic success, by name, and which account manager owns which clinic.
2. Who runs key accounts, and the first 3 anchor candidates to approach.
3. Launch Kit contents and price.
4. Caravan budget for Dec–May (about 41 events at ₱60–150K each).
5. Co-op ad budget and the split with clinics.
6. Hiring plan for Phase 1: account manager, trainer, medical liaison, project manager.
7. Single system of record for tasks.

Data to replace the assumptions

1. The full list of the 60–70 signed clinics with last order date, and how many ordered in each of the last 6 months (gives real churn).
2. AOV by clinic and SKUs per clinic.
3. Results of past events: attendees → orders → reorders.
4. Price list and dosing per session for each product.
5. Which SKUs carry the CPN; what the biologics LTO covers.